At Purlieu, we celebrate the pure joy and liberating experience that cycling offers in all its forms. More than a brand, Purlieu is a community for those who enjoy cycling for everyone who cherishes the ride—whether for leisure, transport, exploration, or self-expression. Our mission is to create high-quality, environmentally responsible cycling gear using recycled and recyclable materials, catering to the diverse needs of cyclists everywhere.
A Truly British Cycling Brand
For too long, the U.K. cycling scene has looked to the French and Italians for inspiration. Purlieu is here to change that. With a British name and distinctly British ethos, we celebrate our homegrown art, design, and craftsmanship by producing our apparel right here in Britain. We’re committed to helping U.K. cyclists reclaim their identity with apparel that’s not only functional and stylish but also proudly British.
Cycling Apparel for Every Ride
Whether you’re navigating the city streets, commuting to work, hitting the road, or exploring gravel trails, Purlieu offers stylish and practical solutions for every cyclist. Our designs combine vibrant personality with functionality, ensuring you look and feel great both on and off the bike.
By creating the type of cycling apparel to facilitate cycling in the unique weathers, landscapes and urban environments that we know and love in the U.K., whether you're pushing your limits or simply enjoying the journey. Cycling for us isn't just about going the furthest or the fastest; cycling is about the sheer enjoyment of riding bikes, expressing ourselves, travelling sustainably, expanding our knowledge, and most importantly its about both connecting and disconnecting at the same time.
Sign up to be the first to get updates on our U.K. designed and made cycling clothes and cycling kit.